Marketing & Communications Hub
Tools, timelines, and templates to help you tell the YWCA story with clarity, consistency, and impact.
About The Marketing Communications Hub
This hub supports all YWCA Metropolitan Chicago staff in navigating our marketing & communications processes.
Whether communications are your daily focus or one part of your role, you'll find what you need to amplify your work and share the impact of our mission.
Marketing and communications is not just about creating materials.
It’s about choosing the right approach to reach the right audience, at the right time, in the right way.
Our Communications Philosophy
Principle 1- Start with the Goal
We begin by understanding what the audience needs to know or do, enroll, attend, participate, support, or understand, before deciding how to communicate.
Principle 2- Choose the Right Tools
Static images can be helpful, but they don’t always explain, engage, or motivate action.
We often recommend a mix of formats to meet audiences where they are.
Principle 3- Design for Impact
Using data, experience, and context, we design communications that are more likely to be seen, understood, and acted on.
Sometimes that means more than one touchpoint.
Brand & Identity Guidelines
Our brand reflects our values and keeps us consistent across digital, print, and in-person experiences.
Logos
Use the official, unaltered logo only (no stretching, recoloring, or cropping)
Templates
Using Canva, copy and personalize the program templates we made for you.
PowerPoint
Use the official PowerPoint template for your presentations
Turnaround Times
Marketing works best when it’s proactive. Plan ahead so we can do our best work together.
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Minimum lead time- 10 business days
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Minimum lead time- 7 business days
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Minimum lead time- 4–6 weeks
Reporting & Metrics
Need results for your grant report or leadership update? We can help interpret metrics and refine your messaging. Fill out request form.
What We Provide
We work with you to create campaign‑specific reach and engagement or monthly or quarterly social summaries
Good inputs → better outcomes
Strong results start with strong stories, visuals, and consistent content from programs.
Need Help?
If you're unsure how to start or need advice, we’re here. Reach out to the Communications Team early we’re happy to workshop ideas, build content strategies, or talk through what you need.