Marketing & Communications Hub
Tools, timelines, and templates to help you tell the YWCA story with clarity, consistency, and impact.
About This Page
This hub supports all YWCA Metropolitan Chicago staff in navigating our marketing & communications processes.
Whether communications are your daily focus or one part of your role, you'll find what you need to amplify your work and share the impact of our mission.
Our Communications Philosophy
Principle 1- Strategic Alignment
Everything ladders up to our mission- eliminating racism and empowering women.
Principle 2- Thoughtful Planning
Content is timely, inclusive, and intentional, and never rushed if we can help it.
Principle 3- Collaborative Storytelling
We highlight program impact while staying true to the YWCA voice.
Brand & Identity Guidelines
Our brand reflects our values and keeps us consistent across digital, print, and in-person experiences.
Logos
Use the official, unaltered logo only (no stretching, recoloring, or cropping)
Templates
Using Canva, copy and personalize the program templates we made for you.
Turnaround Times
Marketing works best when it’s proactive. Plan ahead so we can do our best work together.
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Minimum lead time- 10 business days
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Minimum lead time- 7 business days
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Minimum lead time- 4–6 weeks
Reporting & Metrics
Need results for your grant report or leadership update? We can help interpret metrics and refine your messaging. Fill out request form.
What We Provide
We work with you to create campaign‑specific reach and engagement or monthly or quarterly social summaries
Good inputs → better outcomes
Strong results start with strong stories, visuals, and consistent content from programs.
Need Help?
If you're unsure how to start or need advice, we’re here. Reach out to the Communications Team early we’re happy to workshop ideas, build content strategies, or talk through what you need.